Finding the right talent for creative and marketing positions can be challenging, especially as there is always a new trend or piece of technology to keep up with. As we move further into the digital age, there are several skills that people in the industry need to recruit for if they want to stay ahead of the curve. In this blog post, we’ll look at some of the most important skills and trends in the creative and marketing space today. 

Digital Marketing Expertise 

There is a rising demand for professionals who are highly skilled in digital marketing strategies, such as SEO, SEM, social media marketing, and content marketing, especially with the increasing dominance of online platforms. These skills are crucial for any marketer looking to reach their target audience online. Companies are increasingly seeking candidates who can demonstrate a deep understanding of leveraging digital channels to drive business results. 

Data-Driven Decision Making 

Data is at the heart of modern marketing, and companies are increasingly seeking candidates who can analyze data to drive marketing decisions. Skills in data analytics, A/B testing, and proficiency with tools like Google Analytics are highly valued. By interpreting and acting on data insights, marketers can optimize campaigns for maximum impact and make more informed decisions. 

Content Creation and Storytelling 

Content remains king in marketing, and individuals with strong storytelling abilities and content creation skills are in demand. These skills include proficiency in copy, graphic design, video production, and multimedia content creation. In a crowded online space, creating compelling content is key for attracting and retaining the attention of your intended audience. In order to effectively engage with their audience, marketers should be capable of creating compelling content across platforms like blog posts, social media updates, and video content. This requires a deep understanding of their audience’s preferences and the ability to tailor content. By mastering these skills, marketers can drive engagement and brand awareness. 

Video Content and Livestreaming 

Video content consumption continues to rise. Professionals skilled in video production and editing are in high demand. Companies are looking for people who can create engaging video content to captivate their target audience and convey a compelling story. From short-form videos to longer-form content, video is becoming increasingly important in marketing. 

Remote Work and Flexibility 

While companies continue pushing for more in-office presence, many creative/marketing professionals prioritize remote opportunities, even if it means taking a slight cut in pay or title. Consider offering this perk to attract top-quality marketers and creatives to your employment opportunities. 

Get the Talent You Need to Excel Tomorrow 

Whether you’re seeking a digital marketing expert, someone who can apply data analytics to your marketing decisions, or an amazing video content editor, it’s important to focus your hiring efforts in the right areas. By keeping these trends in mind and staying flexible in your work arrangements, you can build a successful team that drives marketing or creative excellence. Not sure what you should pay your marketing experts? Download our Salary Guide here. You can also reach out to the experts at Atrium, who offer a proven roster of highly experienced professionals available to augment your team immediately. 

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