ATRIUM INNOVATION & RESEARCH (AIR)

Atrium Innovation & Research™ (AIR) is our internal technology product incubator, focused on turning real workforce challenges into high-impact technology solutions.

AIR identifies unaddressed pain points across the workforce ecosystem and builds focused products designed to deliver value from day one. By grounding innovation in real business needs, we ensure every product has a clear purpose, a defined outcome, and a path to scale.

We operate at the intersection of deep industry expertise, technology innovation, and customer insight, moving from idea to impact quickly. AIR emphasizes rapid learning, early user validation, and disciplined execution, scaling only what proves its value.

INTERESTED IN becoming an early adopter of AIR products?


THE AIR INCUBATOR

INNOVATION IN WORKFORCE TECHNOLOGY

Innovation doesn’t fail because of lack of ideas, but rather because ideas are built too slowly and too far away from real users.  At AIR, our approach is different.

We combine lean startup principles, modern product management, and unmatched industry expertise to move from concept to impact in weeks, not years.  Using rapid feedback loops and iterative product design, we ensure every product decision is grounded in real-world needs.

BECOME AN EARLY ADOPTER

core principles

product innovation methodology

Innovation isn’t about guessing right – it’s about learning fast, and iterating. We emphasize rapid learning, early validation, and disciplined execution – scaling only what proves its value. Product innovation fails when solutions are built too slowly or too far away from real users. AIR was designed to address these issues by adhering to the following principles when conceptualizing or developing products:

  • WE UNDERSTAND AND VALIDATE THE PROBLEM

    We begin by deeply understanding the problem before proposing a solution. We identify unmet workforce pain points, validate demand through interviews, data, and real workflows, and establish clear success metrics to measure impact.

  • WE BUILD FOCUSED MVPS, THEN ITERATE

    We develop purpose-built minimally viable products (MVPs) designed to deliver immediate value. By building only what’s needed, shipping early, and iterating often, we use real usage data to guide product decisions.

  • WE SCALE OR PIVOT BASED ON LEARNINGS

    Not every idea should become a full product, and that’s by design. We scale products that demonstrate traction and impact, and pivot or sunset ideas that don’t validate assumptions. This creates a repeatable innovation system that rewards evidence and learning.

core principles

product innovation methodology

At the core of the AIR incubator is a simple, disciplined, three-step methodology designed to minimize risk and maximize learning.

WE UNDERSTAND AND VALIDATE THE PROBLEM

We begin by deeply understanding the problem before proposing a solution. We identify unmet workforce pain points, validate demand through interviews, data, and real workflows, and establish clear success metrics to measure impact.

WE BUILD FOCUSED MVPS, THEN ITERATE

We develop purpose-built MVPs designed to deliver immediate value. By building only what’s needed, shipping early, and iterating often, we use real usage data to guide product decisions.

WE SCALE OR PIVOT BASED ON LEARNINGS

Not every idea should become a full product, and that’s by design. We scale products that demonstrate traction and impact, and pivot or sunset ideas that don’t validate assumptions. This creates a repeatable innovation system that rewards evidence and learning.

Year Established
Products
Team Size
Clients

let’s innovate together

become an early adopter with exclusive benefits

Every AIR product is connected to a clearly defined problem, a measurable outcome, and a reason to exist.  To validate our assumptions and find market fit, we believe in getting early-stage products in the hands of users as fast as possible.

AIR early adopters receive the following benefits:

Be the first to know about new AIR product releases.

Opportunity to demo AIR products before official release.

Provide feedback that influences the AIR product roadmap

Access to exclusive early-adopter pricing

INTERESTED IN BECOMING AN EARLY ADOPTER OF AIR PRODUCTS?